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The New ESG Playbook: How Process Intelligence is Changing the Game for Good 

Trends | 29.05.2025 | By: Sarah Burnett

The “ESG factor” is no longer a buzzword – it’s a business imperative. Millennials and Gen Z are making career choices and spending their hard-earned cash based on a company’s commitment to the environment, society, and good governance. But lip service won’t do. Consumers and employees alike are demanding action, not just empty promises. 

This is where process intelligence steps in, changing how companies tackle sustainability challenges. Think of it as ESG 2.0 – the tech upgrade that takes manual effort out of the equation and puts your sustainability initiatives on autopilot. 

Why ESG Matters Now More Than Ever 

If the overwhelming scientific evidence and increasingly erratic weather patterns aren’t enough to spur businesses into ESG action, the cold, hard economic realities might just do the trick:  

  • 46% of UK workers actively seek out employers with strong ESG credentials1
  • A third of young people (18-24 years old) have turned down job offers due to ESG concerns. 
  • Three-quarters of Gen Z prioritize sustainable products over brand names2
  • 70% of investors consider ESG factors when deciding where to put their money3

It’s clear that ESG is a driving force behind today’s workforce, consumers, and investors. 

How Process Intelligence Fuels ESG Success 

Process intelligence empowers you to make a real impact on sustainability, by revealing hidden inefficiencies and providing actionable insights. In the case of KYP.ai, additionally, its centralized integration database can be used to feed granular data to your systems to help you optimize processes, track progress, and accelerate your ESG initiatives with precision and transparency.  

Examples of how process intelligence can help include: 

  • Optimizing operations: Say goodbye to wasteful practices and hello to streamlined processes that save energy, reduce costs, and boost employee satisfaction. 
  • Powering AI: Process intelligence guides the implementation of AI, automating repetitive tasks and empowering employees to focus on higher-value work that drives sustainability goals, e.g. on designing products and services that are more energy efficient.   
  • Enhancing customer experience: By eliminating redundant processes, you’ll deliver faster, smoother experiences that leave a positive impact on both your customers and the planet. 
  • Closing the gap: Process intelligence helps you pinpoint the disconnects between people, processes, and technology, ensuring your sustainability efforts are truly effective, e.g. identifying and decommissioning apps that are rarely used by staff and switching off the servers that they run on.  
  • Reducing emissions by building sustainable supply chains: By optimizing procurement processes and logistics, process intelligence helps you reduce your carbon footprint and build a supply chain that’s both resilient and responsible. 
sustainable process

An Illustrative Scenario: EcoSkyz Ltd. 

Let’s consider a hypothetical company, “EcoSkyz Ltd.”, that implemented KYP.ai’s Productivity 360 platform in its operations for process intelligence. After implementing, EcoSkyz Ltd. got on-going process insights and was able to identify and eliminate inefficiencies. Over a matter of months, it was able to remove 15% of redundant processes, that in turn reduced the costs and resource consumption of its operations.  

The process intelligence was quickly turned into data-driven business cases for change, thanks to KYP.ai’s generative AI powered Leadership Concierge that described the results and recommended follow up action in natural language. EcoSkyz Ltd. successfully implemented the changes including applications of AI to automate more manual processes, leading to increased efficiency and reduced human error.  

By identifying and removing duplicate processes, the company improved its customer service response times by an average of 15%, enhancing customer satisfaction.  

The worst of its outdated, energy-hungry infrastructure was pinpointed and replaced with modern, streamlined models that boosted speed and significantly cut energy consumption – by 20% so far.  

In phase 2 of its sustainability programme, by optimizing its supply chain processes using the process insights – from sourcing to delivery – EcoSkyz Ltd. slashed its carbon emissions by an impressive 17%, proving that sustainability and profitability can go hand in hand. 

The overall operational efficiency of EcoSkyz Ltd. improved by 23% after the implementation of process intelligence. This also had a positive impact on their business growth, with a 14% increase in revenue due to higher straight through processing, and increased capacity to take on more work. 

This scenario illustrates where and how efficiencies can be achieved to deliver towards ESG goals. The percentages used are hypothetical and the actual impact can vary based on the specific circumstances of each organization. However, it shows that the sum of all benefits generated through process intelligence can deliver a significant boost to ESG initiatives and provide the data as proof of an organisations progress towards its goals. 

The Bottom Line 

If the science behind climate change and real life examples of it, like the growing frequency of extreme weather events, don’t convince you to take ESG action,  then the multitude of surveys that show your business increasingly depends on it should do the job. With Process Intelligence, you’re not just keeping up with ESG demands and challenges; you’re taking leading action toward a more sustainable, profitable, and impactful future. 

Contact us to find out more about KYP.ai’s generative AI powered Leadership Concierge.  

Sources of statistics: 

1 KPMG 2023 survey 

2 World Economic Forum quoting a survey of US consumer attitudes on sustainable shopping by First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania 

3 Environmental-, social-, and governance-related factors for business investment and sustainability: a scientometric review of global trends 



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